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Selling Text Marketing
“98% of businesses need mobile media, 2% are using it, and all of them can afford it”
Knowing Your Product
* Questions about iZigg retail products can be answered here: http://izigg.com/retail-packages
* Questions about iZigg Agency products can be answered here: http://izigg.com/afaq
Textleaders Retail/Agency Document iZigg Documents
iZigg.com/mobiletraining (documents on sidebar of the website) Print iZigg Retail Application
Show retail customers iZigg.com DO NOT show them your agent affiliate website. If you do not have a laptop then ask to use their computer. Emphasize the fact that it is only $99 per month to get started and no set-up fees, or contract. Since they can use it immediately look for ways they can start to use it before you even leave their establishment. Show them how they can save money and either substitute mobile marketing, or add it to make their existing marketing more effective. Remember to ask questions so you can apply text marketing to what they are already doing and solve their problem. Their problem is that they need more customers, and their current marketing is sub par. The most money businesses will lose is the money they never make. Make it known that if their customers know where to find them, but they Do NOT know how to reach their customers, then the business is wasting their biggest asset, CUSTOMER TRAFFIC! By adding a way to collect customer information to their existing websites, social media, paper advertisements, in-store collateral they are building equity in a list. This is a list of people who bought from them before, who know, like and trust them – it is the most valuable thing a business could have. "Finding Local Business Clients"
"Talking With Local Business Clients"
This is a "show me" business, not a "tell me" business. If you set up a personalized demo keyword for a particular business you are likely to get a better response.
"Watch Steve Set Up 2 Demos in This 5 Minute Video"
"Detailed Dashboard Demos"
How To Demos – "Restaurant and Trade Shows"
"Jerry Hosting a Sales Demo with a Car Dealership"
"The Power of iZigg for Real Estate Professionals"
"Prospecting Local Business"
Ad Copy For Text Campaigns (35 + Vertical Markets)
Cold Call or Walk in Script For Local Businesses
How to automate the follow up with a retail prospect
You want to be sure to put the iZigg system to work for you and leverage your time How To Schedule Reminder – "Rejection Free Prospecting"
Text 1 (scheduled for 3 days later) Hi Business owners name, it’s YOUR NAME. We touched base a few days ago about ur business using 90210. You can reply YOURMCARD for my biz card connect w/ me soon! Text 2 (scheduled for 10 days later) Hi Business owners name, how long did it take u to read this text? I can help u connect w/ your customers that quick too. Reply Stop to stop. Reply YOURMCARD 4my contact info Text 3 (scheduled for 30 days later) Hi Business owners name, I set these text messages when we first talked about 90210. U too can automate ur follow up marketing. Reply KEYWORD to start. Stop to stop. Text 4 (scheduled for 45 days later) Hi Business owners name, imagine being able to drive business on demand by sending a timely coupon. Reply KEYWORD to start. Stop to stop.
How to set up a new retail client
Sign them up on you izigg replicated website http://izigg.com/Your-User-Name and click “Buy Our Products." Or sign them up on a paper form and put the information in later: Print iZigg Retail Application If the business decided to come on as an Agency, click "Become Agent." The main difference when signing up is that the Agency packages are annual and require personal information such as Social Security # or EIN # for commission payouts and tax purposes.
The first thing you need to do before setting up their dashboard is have a brainstorming session. What can they offer their customers and prospects to entice them to want to opt-in? If they are currently offering a coupon that reads something like: “rip this out and bring it to our store and get that” just change the offer to: “text keyword to 90210, bring in your phone and get that. Can they run a raffle? Do they have a rewards list? Text Marketing is "value exchange, permission-based marketing" you have to make them an offer and deliver instant gratification. You need an offer, once you have it you want it to stick out: IE: Text: KEYWORD to: 90210 Also it is important to remember that the reason they opt-in in the first place is how the business owner should be communicating with them. Log into their Connect Account using their cell phone number (http://beta.izigg.com) See video: http://www.iziggnews.com/training/how-to-create-a-keyword *Note iZigg will send an automatic second compliance text when a subscriber opts in for the first time. You will not be charged for this text and the name of the group will show up in this text. IE: Thanks for joining GROUP NAME! 2-4 msgs/mo Std Msg&Data rates may apply Reply STOP to cancel. Reply HELP for help
*If you would like to adjust this message contact support@izigg.com Test: Opt into the campaign to insure everything is operating properly. If you do not get a text back or you get them in the wrong sequence then delete your message and type it in the text box again without pasting. If a problem persist contactsupport@izigg.com. Do not contact your agent support network they do not have any control over your account or the ability to fix it. With your customer's consent set yourself up as a user of the appropriate groups and/or division so you can access their account and easily help them.
See video How-to Set up User: http://www.iziggnews.com/training/how-to-add-a-new-account-user Time to Promote Have you heard “the money is in the list?” Well it’s true, and a list is ultimately valued by the response it will garner. With that said, a list of mobile phone numbers is by far the easiest, cheapest, and most effective list you can build for your business… make sure your customer knows that. The more they promote their keyword the bigger their list will grow. The bigger the list, the more business on demand they can drive. From your previous brainstorming session you should have plenty of places to promote their Keyword@90210 Remember, small business owners are very busy so keep it simple and easy for them to implement. Get their commitment to promote his or her keyword. This is where you will both identify where their resources and existing assets are. This will help you incorporate a new mobile campaign and even get them an immediate return on their investment. A few rules of thumb: you can add their keyword@90210 in place of, or addition to their website or phone number. Where are they displayed now? You can add 90210 in place of or in addition to those old school "calls-to action." Now you should have a clear plan of how this customer will use mobile media. Remember you can't eat an elephant in one bite so show your customer small success and return and they will be happy to see progress. "How-to Promote a Keyword For Your Business"
10 Ways to Promote a Keyword (Blog Post) Play It’s time to reap the rewards, and connect with the list! The power of delivering the right message, at the right time, to the right person. This is exactly where the value is. This is what will fill a restaurant, remind people not to miss an event, flood a retail store, and even save lives. Help your iZigg customer to plan out their message delivery and if possible schedule a few out for future dates. You can even help them set up templates or raffles. You should be able to have them all set up in an hour and you must give them a simple and clear action plan. The only time mobile media does not work is when it is not worked properly. Be sure you paint them a clear picture of the benefits they will receive so they take the necessary actions. Give them the iZigg resources and go over the best practices with them.
How to follow up with active retail clients
You want to show them progress and return on their investment so it is important you check in and evaluate their campaign. What worked and why? What didn’t, and why? What can you improve the results? Rarely do you hit a home run first time at bat, but if your customer is getting opt ins then you are on the right road. Run a report and see where they had results, observe their advertising and see if you can spot places they could get more opt-ins. Although they should call you for support, you want to make sure that they know all technical issues should go through support@izigg.com
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